Tuesday, 6 September 2016

The Store directed by Frederick Wiseman (eng. st fr.)



THE STORE is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china and porcelain and many other goods. The internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques.

De la base au sommet, des vendeuses aux directeurs commerciaux, des cours de vente, de présentation de marchandise et de maintien (comment toujours sourire aux clients) aux défilés de mode, des exercices de gymnastique matinaux des vendeuses à l'essayage

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